spontaneus
Joined 15 years ago
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php hacker, UX & more
View on Hacker NewsJoined 15 years ago
- 60% make it from the homepage to the gift selection page (not bad).
- 3% make it to from the gift selection page to the billing page (eeeeh).
It's a huge drop-off and we are trying to pin-point why. It may be a product issue, but most people have given us good feedback on our selection of products. We are going to mix in some other brands to see if it helps at all.
We have split tested the landing page and were able to increase the click-through rate by 20%. No other split tests are running at the moment.