Ask HN: Why is our eCommerce store converting poorly?

www.Morebrownies.com has been live for about a week now and we have been getting great feedback on our concept. We've had a few blogs write about us, generated thousands of unique visitors and taken a number of orders, but our conversion rate is terrible. Far less than 1% of our visitors have placed an order. What in your opinion are we doing wrong? Is there something specific on our site that turns you off from ordering?