soumyadeb

This also explains why Astra is so good at video generation. I have an Astra+Higgsfield setup. I could point it to a Github repo and ask it to generate a product walkthrough and it did a very good job by generating fake screens (e.g. with data filled in) from real ones - which wasn't possible in earlier models

Even the statement, "RudderStack is contractually prohibited from selling or using it for its own purposes," implies that the "contract" is what prevents us from selling customer data. In reality, that's not our business model and not how we operate.

Granted, that statement came from our customer and not incorrect, but these small things can be mis-interpreted.

And others - customer support, feature flags, personalization, data quality, machine learning, internal BI, operational databases, security systems etc.

Ultimately, RudderStack is infrastructure that moves first-party data between systems more like message queues.

Even this page is behind a paywall :)

Managed to copy the email though. Thanks for the pointer

That one was a security incident—data that had been legitimately collected by an analytics provider was exposed due to a breach.

This one is about privacy — what data an app chooses to collect and which third parties it intentionally sends that data to. The concern isn't that someone hacked those companies. The distinction is important for us.

Disclaimer: RudderStack founder.

Will do. Thanks

My concern is that terms like "data management company" (and another article described us as an "analytics company") are broad enough that many readers could reasonably infer we're collecting, storing, or monetizing sensitive end-user data.

I wanted to clarify that distinction because we've already had people reach out asking whether we were involved in collecting or using this data.

Its bad PR for us

RudderStack founder here.

Although the article doesn't accuse us of doing anything improper, we weren't contacted for comment, so I'd like to clarify our role.

We are customer data infrastructure, not a data broker. We do not buy, sell or monetize the customer data that passes through our systems.

Our role is analogous to infrastructure: customers choose what data to send, and RudderStack routes that data to the destinations they configure (analytics tools, data warehouses, marketing platforms, etc.). The customer owns the data and decides where it goes; RudderStack does not repurpose it for its own business.

Infrastructure providers like us should be held to high standards for security and privacy, but we should not be confused with companies that collect or monetize end-user data.

Would LLMs change anything?