RudderStack founder here.
Although the article doesn't accuse us of doing anything improper, we weren't contacted for comment, so I'd like to clarify our role.
We are customer data infrastructure, not a data broker. We do not buy, sell or monetize the customer data that passes through our systems.
Our role is analogous to infrastructure: customers choose what data to send, and RudderStack routes that data to the destinations they configure (analytics tools, data warehouses, marketing platforms, etc.). The customer owns the data and decides where it goes; RudderStack does not repurpose it for its own business.
Infrastructure providers like us should be held to high standards for security and privacy, but we should not be confused with companies that collect or monetize end-user data.
Although the article doesn't accuse us of doing anything improper, we weren't contacted for comment, so I'd like to clarify our role.
We are customer data infrastructure, not a data broker. We do not buy, sell or monetize the customer data that passes through our systems.
Our role is analogous to infrastructure: customers choose what data to send, and RudderStack routes that data to the destinations they configure (analytics tools, data warehouses, marketing platforms, etc.). The customer owns the data and decides where it goes; RudderStack does not repurpose it for its own business.
Infrastructure providers like us should be held to high standards for security and privacy, but we should not be confused with companies that collect or monetize end-user data.