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Comment · 12 years ago
I'm surprised at the incivility this comment's provoked in several of the respondents here. My guess is that those who are responding with hackles up and swords raised are misinterpreting the terms "supertaster" and "nontaster" and feeling slighted / offended… which really does nothing but show they've missed the point.

This is not some kind of hierarchy. A "supertaster" (25% of the population; NOT a rarity, for people talking about "claims" as if I said I helmed one of the Fortune 50 or could see through walls) is not superior to someone with a normal amount and distribution of tastebuds in his mouth or someone with a lower than normal amount. He does not have an exquisite palate, and he doesn't have naturally better "taste" than others. In fact, it makes your "taste" far worse: coffee, vegetables, fruit, fish, and the majority of fine dining options are all but unpalatable.

As for people accusing me of liking Hershey's milk chocolate itself - I don't like Hershey's chocolate bars or kisses. Never did. We're talking about the difference between two kinds of Kit Kat bars here, not all of Hershey's vs. all of some other chocolate brand.

My comment was a counter example to the article. The author made a very subjective post - which is fine - but then went on to argue that Hershey is clearly engaged in some sort of conspiracy to deny people delicious Kit Kats, which is not fine unless everyone shares his opinion that the alternative to the Kit Kat Hershey makes is more delicious… and not everyone does. My response could go one of two ways:

1. I could be angry and emotional (as some of my respondents were here), and call the guy a clown and an incompetent, and argue that he's all wrong because Hershey's Kit Kat is fine just the way it is, or

2. I could sit and see if I could come up with a possible reason why two people, one who's "accustomed" to Kit Kat in the United States, and the other, who also grew up accustomed to eating Kit Kat in the United States, had such different reactions on consuming Kit Kat outside the United States. Based on the author's description of his experience eating Kit Kat, which focused entirely on mouthfeel, he seemed to be judging "taste" by texture, which is what taste is to a nontaster.

To those who resorted to insults because their feelings were hurt, next time, before you break out your pitchfork, sit down for a moment and see if you can reason out the (non-emotional) difference between you and an article or comment author, rather than turning to insults, which are entirely unproductive and make you look like someone crying in his milk.

Comment · 12 years ago
Your argument is that because I don't realize that some other brand of chocolate is superior to Hershey's chocolate, I'm not a supertaster?

Please read the Wikipedia article, or any research on, what a supertaster is. It is not a "person with more distinguished tastes", since these are wholly subjective and cultural constructs. Just as you believe in your own superiority for preferring Swiss chocolate over American chocolate (might you have refined taste in wine as well? [1]), a Chinese citizen no doubt realizes how superior his tastes are to yours for preferring his largely sugar-free chocolate to your (in his eyes) sickeningly sweet, additive-laden, and clearly unrefined dessert of choice.

And if your argument is that Hershey must certainly be producing what it produces in order to "take advantage of lax standards", you've much to learn about the nature of big business. Visit Asia some time, and you'll notice quite quickly how American chain Pizza Hut, which has adapted to the tastes of the locals by changing its recipes and producing all manner of pizzas largely unappealing to Americans but very appealing to Asians, is rapidly outcompeting other American chain Papa John's, which has stuck with its original American recipe, remaining tasty to Americans... but not so tasty to most Asians. Branded food businesses win by serving the market, not by cranking out crappy tasting morsels that cost less to produce. Those that go the latter route fail in their respective markets.

If Hershey is producing what it's producing to "take advantage of lax standards" and not because it's what the market wants, then the American chocolate industry is wide open for someone more willing to produce in line with what Americans want - and with a market as large as the dessert market in a nation of obese individuals, that'd be a pretty tempting niche to fill (maybe Nestle could do the job?). Yet, unless you can point to tremendously high barriers to entry keeping new entrants from the market, or somehow forcing Americans to buy Hershey instead of some of Dove, Nestle, Ferrero Rocher, etc., your premise seems flawed; the far simpler solution is simply that Hershey is winning the chocolate race in America not because it's skirting the rules, but because it's producing what its (so obviously unrefined) customers all want.

[1] http://www.theguardian.com/lifeandstyle/2013/jun/23/wine-tas...

Comment · 12 years ago
Comment · 12 years ago
When you're trying to use Google Apps for business, for one, and you go to email.MyURL.com and get redirected to a standard Google login screen where you now have to click a button to not sign in as your personal account, then come back and sign in as a business account, plus also add the "@MyURL.com" at the end (didn't used to have to do this), and you're doing that with multiple different accounts, it gets pretty tricky pretty in a hurry.
Comment · 12 years ago
Comment · 13 years ago
Am I the only one who spends 16 hours in front of a computer (mostly) working 6 days a week, managing staff exclusively through email and oDesk, and loves it? Maybe it's because I view the entrepreneurship stage as the filling between two sides of the cookie sandwich, with tons of partying, debauchery, and socialization in the years before I got into it, and tons of it on the other side once the damn thing's finally making enough money to hire a real management team to watch the stables for a while, while I go out and take a years-in-the-making vacation to end all vacations... then come back and get to work until I don't feel like working on business anymore.

I also don't use Facebook, Twitter, or anything else along those lines... if you want to reach me, you can email me, and I'll respond when I check email once every few days, or if you're one of the very few people who has access to my phone, you can call or text me and we can chat or grab dinner. No cyberstalking or hours lost to staring at social media inanity wondering why I'm not a part of all the pretend-excitement people portray themselves as engaging in for me. Wonder if this vicarious living through people's puffed up social lives on social media isn't a big part of why the author feels so left out.

Comment · 13 years ago
Facebook may be targeting more traditional big brand advertisers than it is small business advertisers (who need ads to convert to sales in a much tighter window). e.g., the Coca-Cola commercial you see on TV probably doesn't make a single person get up out of his chair, go grab his car keys, and drive to the store and buy a Coke. Yet, over time, get exposed to enough of those ads, and when it's time to buy, your hand instinctively goes for the one your brain is bombarded with ads for all day.

Then again, Facebook ads give advertisers much less of an "in your face, brainwashing you against your will" impact than TV commercials do.

This might just be a case of a revenue model that simply doesn't fit the platform. It may be that Facebook is going to have to figure out another way to justify its high P/E ratio.

Comment · 13 years ago
I've been using Stripe for just over a year now to take payments for a 6-figure-a-year business. We've had no reversals whatsoever. The only time Stripe has removed payments have been in the case of the occasional chargeback, which we typically win; payments seem to get docked the moment you file your response to the dispute, and get credited back the moment you're notified the dispute has been won.

I was a little nervous when first setting up with Stripe too, so we enabled it for a few hours and let a few sales go through, then switched back to our old merchant account and payment gateway while we waited to make absolutely sure the sales went through with Stripe. 7 days later, the payments hit our bank account, and we switched everything over to them - been happy ever since. They have a great dashboard, and everything's far easier to deal with and manage than it was with our old merchant account. Only downside is the pay delay - merchant account deposited most funds in our accounts within 2 days; Stripe takes 7. But if you're doing pretty consistent numbers, this isn't too much of a burden to cash flow, since you've got the funds from a week ago coming in every day.

Comment · 13 years ago
Part of the reason we’re at the top of the food chain is that we are chemically rewarded when we are industrious – it is evolutionarily advantageous to be productive.

And we’re slowly and deviously being trained to forget this.

Good article, yet the author seems to be making the same mistake so many make - to assume that our present generations are being eroded away and forgetting how to be productive because the masses are hypnotized by social media and news on demand.

If you stop for a minute and look at what's being spread via social media and TV/Internet news, you quickly realize it's the exact same things that hunter-gatherers probably spend 99% of their downtime gossiping about too: this person said that thing; this guy slept with that girl; this guy has so many resources and isn't that so unfair to the rest of us; the guys in charge of tribal society have secretly been spying on all of us, isn't that scary... social media and online news isn't changing anything more than the mediums we gossip through and making said gossip more permanent and apparent and less ephemeral and transitory than it's previously been. But just because it's still there doesn't mean people are spending much time obsessing over the gossips of yesterday; just like those in tribal societies, the news of yesterday is quickly forgotten, and soon supplanted by the urgent, pressing news of TODAY.

I'm pretty sure in Archimedes's or Newton's days most people weren't sitting around removed from society on their parents' farms inventing calculus, or holed up in towers devising calculating machines and giant ship incendiary weapons... rather, they were going to the county dance, swilling home-brewed beer with the neighbors, and gossiping about the same things we gossip about today: wasn't it scandalous how Ellyn was behaving with the men at the dance? Isn't it a crime how much the poor are taxed by the local lord, while he lives in luxury? How unfair it is that the law applies so unevenly between peasant and lord! Can you believe that Brom and Beatrix are fighting again?

Despite the very long period of leisure that medieval peasants had during wintertime, not a whole lot of scientific or technological progress came out of the peasantry. While I agree there's little more satisfying than building something yourself, I'd differ with the article in suggesting that the masses of people today are in fact no different than the masses of people of times past - a minority produces new things, while the majority handles the day-to-day of maintaining what we've already got, and spends its leisure time consuming the output of those producers who've successfully managed to produce things others want and/or things useful to those others.

Comment · 13 years ago

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