natvod
Joined 11 years ago
Joined 11 years ago
"Theory and research suggest that sensory processing sensitivity (SPS), found in roughly 20% of humans and over 100 other species, is a trait associated with greater sensitivity and responsiveness to the environment and to social stimuli. Self-report studies have shown that high-SPS individuals are strongly affected by others' moods, but no previous study has examined neural systems engaged in response to others' emotions."
> My family uses Brinks all the time to make large deposits and withdrawals for business purposes.
While technically true individuals cannot collect from money from Brinks, you can on behalf of a business (the shooter owned a few).
> But, no, the main constraint on MoviePass’s growth seems to have been the actual production of plastic prepaid credit cards, which it couldn’t print fast enough:
Given how much money they were losing, it wasn't possible use digital cards that could be added to phone wallets? Or am I missing something here?
This is apparently how Ilya from Datanyze got his first customer. He cold emailed Ben (then vice president at KISSmetrics) asking for feedback (https://artofemails.com/cold-emails#feedback).
Many companies also have a one-size-fits-all approach to onboarding, where they send the same messages to all users, regardless of their in-product actions. Instead, it's better to trigger relevant messages if the user has taken a specific action and hasn't taken the next step to achieve Y result.
You can always send onboarding sequence to users who haven't taken any actions at all.
It should also be noted that for some established companies, a lot of their onboarding isn't necessarily to educate you but to force you to take certain actions that their testing has shown will make you active. For example, Pinterest forces you to follow certain topics when you sign up.
What's interesting is that some luxury brands's true high end lines are not really profitable (example: haute couture) and are actually supported by the brand's entry level "premium mediocre" products like canvas bags, perfumes, etc. In a way, the true luxury products acts as a marketing expense to bolster brand cachet, so their entry level products are coveted by the masses as status symbols.
Something else that works for me is letting go the guilt when I don't feel like something something (that's not urgent or time sensitive). If I'm not in the mood, I take a long break and allow myself to properly enjoy it without the guilt. This usually restores my motivation.
He actively reached out to relevant companies to ask them to place ads on his website.
If you brokered these type of ad partnerships, you could easily make a few thousand with your audience.
Ad types include: send a targeted email promo to users based on their analytics data, ads on the pages, etc.
Describe in simple terms a major product feature that either or both:
a) solves the biggest pain point for your customer
b) makes you the most different from your closest competitor
Examples:
https://heapanalytics.com: Automatically track all website and app user actions - no coding required
https://mailchimp.com/: Easiest to use email marketing platform
https://www.pipedrive.com/: Drag and drop interface CRM - view all deals by type at a glance
https://www.getrevue.co - Effortlessly send a weekly newsletter to engage your audience
http://www.artofemails.com/ - Proven prewritten sales email templates
This is a common misconception, especially by people who have never lived in China. Thinking political censorship means people are docile all spheres of life.
Chinese people are actually much more prone to rant and fight over everyday injustices: shopkeeper ripped you off, denied entrance somewhere, etc. etc. They just have to be careful not to publicly blame any politicians for the issue or try to organize some group activity to protest it.
Why do you think the government cracks down so hard? Because they're scared: massive and violent people rebellions have erupted throughout Chinese history.
Many Chinese people are also quite creative and innovative when it comes to making money and getting ahead. Some home cooks make deals with restaurants to let their patrons sample their homemade spices with their meals and to buy jars of it if they like it.
Others have started groups on Wechat where members pay to get advice on X topic (http://europe.chinadaily.com.cn/epaper/2015-11/13/content_22...). There are tons more examples like this. In fact, I'd argue it can be easier to get your idea started in China because regulations are lax and it's much easier to network to get what you need.
Also, just to point out, in the West, the majority of people aren't exactly "rebelling against the status quo" and showing "opposition to the norm" because they can march in a protest or sign a petition.
> Even the most successful SaaS companies in the world don’t conform to the ‘best practices’ laid out by conversion specialists.
Not sure I agree with this conclusion. Obviously you should test to see what works for your audience but imo, the whole point of comparing how each company does X is to extract the most common patterns people can use as solid starting points.
The article would have been a lot of more useful if it listed at the end the most common elements SaaS pricing plans share like 63% offer a free trial. It's a waste of time to try to design from scratch instead of referencing what most of your peers are doing.
Also, just because some SaaS companies don't conform to the best practices, it doesn't mean that their way necessarily converts better. Maybe they would convert more if they did certain best practices.
To prevent fraudsters from using you to authenticate their stolen credit cards, set it up so that every purchase automatically redirects to a 'order successful' page. After seeing that a few their credit card numbers all seem to work on your site, the fraudster will realize they can't use your site to test and move on. In the back-end, turn on manual approval of each purchase and let through the ones you deem legitimate.
Should a legitimate customer mistype their credit card info, send them a follow up email with a link to the order page briefly explaining to them the situation and asking them to enter their details again.
(If there's some issue with this method I haven't thought of, let me know.)
Plus, unless you're a superb on the spot thinker or on a rip that day, it can be hard to express longer thoughts in one shot and having to rerecord is also not appealing. With text, you can edit it easily.