matthewhughes

As I commented above, the design and aesthetic of the GoPro could really be improved.

I think that could move the needle.

But you're right, GoPro is killing it. Tough to beat right now.

I totally agree.

For sports, there is certainly a performance aspect (in this case, aero-dynamics).

But even outside of sports...if you really want people using p-o-v cameras on a regular, everyday basis, the design needs to improve dramatically.

Honestly, I'm not sure what GoPro's software looks like any more? (I assume it's pretty solid.) But that could be an opportunity.

Also, I believe the design and aesthetics could really be improved.

If you really want more people using a p-o-v camera more often, it needs to be a little less intrusive (the GoPro looks pretty awful). A streamlined, low profile camera with the ease and simplicity of a GoPro would be a winner.

VIO is a great product, no doubt.

I made my personal ski movies with my VIO.

I briefly worked for a GoPro competitor: VIO.

Our claim to fame was all of the added features that GoPro didn't have: a remote control, view-finder, advanced editing, et al.

Our price was significantly higher.

We got clobbered.

GoPro's simplicity is its secret weapon.

VIO makes a terrific product but missed the mark in terms of UI/UX.

Thank you to everyone that chimed in so far - much appreciated.

That's good advice - I'll definitely include UI/UX experience on my want/need list.

Thanks -