Comment by matthewhughes

I briefly worked for a GoPro competitor: VIO.

Our claim to fame was all of the added features that GoPro didn't have: a remote control, view-finder, advanced editing, et al.

Our price was significantly higher.

We got clobbered.

GoPro's simplicity is its secret weapon.

VIO makes a terrific product but missed the mark in terms of UI/UX.