lorthemar
Joined 6 years ago
Joined 6 years ago
In terms of the argument here, it feels like Proton Mail is trying to mirror Spotify's argument. The only problem is that, Spotify was a direct competitor to Apple Music. This is entirely different. Apple is providing a marketplace for apps, and many companies like Proton Mail are actually exploiting the system.
The only fault here is Apple's approach to the issue. But in this specific case, I don't think there's any mafia action going on unlike the whole Spotify drama.
This is probably the worst thing you can do to online advertising. It's probably one of the only good things about the online ad industry. If you book time slots, only the biggest players will be able to compete for that slot. Essentially killing the entire selling point of online ads, which is giving a chance to smaller players a chance at the game. I don't want to, ever, see online ads transform into TV ads. Targeting would be okay if it was done properly. In its current state, it's unethical and probably should be illegeal. Advertisers shouldn't know what I like, they should only know that a certain device with a certain ID likes X,Y topics.
I've worked with a mobile analytics company in the past and it was pretty much the same story. Only, they weren't as transparent and couldn't walk away with a profitable exit.
So this really looks like the best way he could exit without burning himself out.