While I don't have any data on it. I think that retention tactics that drag out the process might be more harmful in the future. Especially in terms of brand image. I might be cancelling the service for a short while or I might be switching companies/priorities. If the cancellation process is tedious, I won't feel like returning to that service.
In terms of the argument here, it feels like Proton Mail is trying to mirror Spotify's argument. The only problem is that, Spotify was a direct competitor to Apple Music. This is entirely different. Apple is providing a marketplace for apps, and many companies like Proton Mail are actually exploiting the system.
The only fault here is Apple's approach to the issue. But in this specific case, I don't think there's any mafia action going on unlike the whole Spotify drama.
In terms of the argument here, it feels like Proton Mail is trying to mirror Spotify's argument. The only problem is that, Spotify was a direct competitor to Apple Music. This is entirely different. Apple is providing a marketplace for apps, and many companies like Proton Mail are actually exploiting the system.
The only fault here is Apple's approach to the issue. But in this specific case, I don't think there's any mafia action going on unlike the whole Spotify drama.