kashishg
Joined 11 years ago
Joined 11 years ago
The way it's differentiated is that Rudderstack does event collection + forwarding + some flavor of reverse ETL. In order to be successful with them you'd need to replace your whole stack and do event collection with them. A lot of companies already have an existing stack and they want to buy a best-in-class Reverse ETL player (something that takes 5 min to set up) and that's where we come in!
From a product perspective, the UX is very different as well. Reverse ETL requires a lot more user input (ex: mapping which fields to update in a tool), whereas ELT typically mirrors data using a standard schema (without much user customization involved).
We are close partners with ELT tools like Fivetran, and you can see our partnership post here: https://fivetran.com/blog/fivetran-partners-with-hightouch-t...
But the TLDR is that Hightouch has more developer focused features (like a live debugger, alerting, version control with Git, and more here: https://hightouch.io/data-features/), a dedicated UI for business users to visually filter models (called Hightouch Audiences), more transparent pricing, as well as more integrations (70+) that are also deeper and customized for each tool.
In general, travel agents that only use GDS don't have access to budget airlines such as Easyjet or alternative accommodations such as Airbnb or Sonder.