Then you could say the same thing about Hightouch and Segment. Segment == Rudderstack for all intensive purposes.
The way it's differentiated is that Rudderstack does event collection + forwarding + some flavor of reverse ETL. In order to be successful with them you'd need to replace your whole stack and do event collection with them. A lot of companies already have an existing stack and they want to buy a best-in-class Reverse ETL player (something that takes 5 min to set up) and that's where we come in!
The way it's differentiated is that Rudderstack does event collection + forwarding + some flavor of reverse ETL. In order to be successful with them you'd need to replace your whole stack and do event collection with them. A lot of companies already have an existing stack and they want to buy a best-in-class Reverse ETL player (something that takes 5 min to set up) and that's where we come in!