jpredham
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amberjack.com
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Source: https://jamanetwork.com/journals/jama/fullarticle/2588763
Most important part in my mind. The effort that you put into helping a PR agency iterate on pitches will be the biggest difference between getting good results and being out a serious amount of time and money.
It's interesting to try to guess how these factions, each occupying some point on the political/idealogical grid, are going to look like in 10 years. My guess would be that we begin to see more competition between them as well as an increase in internal organizational structure.