> "However, it’s of note an agency doesn’t alleviate you of doing work, nor should you want them to handle all parts of it."
Most important part in my mind. The effort that you put into helping a PR agency iterate on pitches will be the biggest difference between getting good results and being out a serious amount of time and money.
Most important part in my mind. The effort that you put into helping a PR agency iterate on pitches will be the biggest difference between getting good results and being out a serious amount of time and money.