dzine

Gotcha, that's a really good way of putting it. And I agree that reservations as tasks are not the way to go to prove the concept out.

Seems like we have quite a bit of thinking to do. Any further advice for us? Thanks!

Thanks Sam, really enlightening points.

I realize we might have actually gone about it the wrong way. From a consumer perspective, that’s where we were struggling to find a niche to start off with. Our long term goal is to enable people to buy services from anyone in the world, no matter how small or large (i.e. reservations, travel), and it’s on us to make it actionable by as broad an workforce as possible.

We felt we had to prove out the concept of farming out discrete tasks in a straightforward niche like the concierge-space, as opposed to perhaps a white labeled platform. That probably wasn’t the right approach, and we’d appreciate your thoughts on this.

We picked a reservation concierge service first, as it is a vertical that is immediately testable in SF with easy to understand mechanics for consumers. With the increasing mass-media fueled foodie culture, our hypothesis being that people don’t want the trouble of deciding where to eat and making the reservation - they just wanted a curated experience. And that made it a good candidate for our platform.

The other 2 verticals we considered were 1) a marketplace for on-the-ground, region specific collection of data and 2) travel planning in countries with low internet penetration, namely bookings and suggestions by locals.

With Loft, we have 20 customers paying us $10 ~ $20 a month, but we haven’t grown beyond that due to limited marketing, as we focus on nailing the operations side of platform. The agents are currently just the both of us, and we can afford $10 - $15 an hour per agent if our economics hold.

All in all, we have our vision of what the future of jobs can be. Loft is an experiment towards that which has seen mild traction, and that’s why we really want your advice!

While I applaud the effort, this just shows how disconnected Mozilla has become from the web in general. I wish they'd concentrate on making a great browser, an area they were leading until Chrome and the mobile web happened.

Awesome I see you changed the copy :)

Can I suggest you change the headline to "Discover our alerts - subscribe and get notified on your Apple Watch!"?

The landing page doesn't tell me what this does at all. I get that it does alerts that somehow get onto the apple watch, but nothing else.

"Discover our channels" --> what are channels?

Ah ok after watching the video I get a much better idea of how to use the app. I'm curious to know how many people actually click on the video to watch it. IMHO good direct copy on the landing page is worth more than a video hidden behind a click.