boldpanda

Facebook takes a 40% rake from advertisers. Ouch!

$2B income from $5B in ad revenue.

Hopeful businesses just keep running ads and lining Facebook's wallet. If Mark really wanted to give back, he'd give us more clicks per $.

$12/meal + shipping. Price is obfuscated on the website. I'd imagine that Gobble will struggle with the same things that every food delivery business in the world struggles with - low margins.

People just aren't willing to pay high margins for food that gets delivered. There is constant pressure to offer more food at lower prices.

Their most likely exit strategy is to build a brand strong enough that they can get a line of frozen prepared meals picked up by major grocery retailers or sign a licensing agreement to do something similar.

As a Reddit user and advertiser, I was disappointed when they doubled their ad CPM's in June without notice to advertisers (as mentioned in the article).

I can understand incrementally increasing the price with demand, but doubling the cost of CPM's without notice is a big fuck you to advertisers.

Now they're more expensive than Facebook and with less targeting capability and you can't change or edit your ads once their live.

Yes, can be used when you have a larger list.

Quality will be better than average because it will be only topic interested subscribers.