As a Reddit user and advertiser, I was disappointed when they doubled their ad CPM's in June without notice to advertisers (as mentioned in the article).
I can understand incrementally increasing the price with demand, but doubling the cost of CPM's without notice is a big fuck you to advertisers.
Now they're more expensive than Facebook and with less targeting capability and you can't change or edit your ads once their live.
I can understand incrementally increasing the price with demand, but doubling the cost of CPM's without notice is a big fuck you to advertisers.
Now they're more expensive than Facebook and with less targeting capability and you can't change or edit your ads once their live.