avni000

Those are a lot of factors to face but depending on the sports niche and assuming that your product is superior/ well designed, then I might suggest focusing on getting a strong following with that niche and growing from that small position of strength.

For example, say it's biking apparel, I might reach out to bloggers/biking sites and perhaps doing guest features or creating something of value with them (giveaways?).

You should be able to help your SEO by creating content of value around your niche and getting links to it (organic SE rank is likely tanking just because people are getting what they need at those sites first and not bothering with smaller players). Same with your AdWords - you won't be able to compete with the massive marketing budgets of the bigger players so you'll have to be creative about using words further down the tail. Look for other acquisition opportunities by figuring out who your core target is and how you can get them to spend more (perhaps an email newsletter highlighting news/new products/trends in your niche?).

Just a couple of suggestions but hard to say for sure without knowing more specifics of what you're dealing with.

Appreciate this perspective - I agree that hackers/non-hackers is a very inaccurate label and I like the idea that it's for "satisfying intellectual curiosity".

This is really helpful - thanks. A follow up question about volatility - is it true that volatility only really exists when trying to convert to currencies like the dollar or pound but doesn't exist if you remain within Bitcoin? Wouldn't that imply that it's like gold where it's good to buy as much as you can when the price in dollars drops but that once you own Bitcoin the price of goods in Bitcoin would remain constant?

Thanks for sharing - should have known there was an app for that.

What can I say - I need coffee and their mobile payments app is handy.

I find using a simple excel sheet, with the following columns helps me: Objective (what action trying to drive like "increase traffic to site") Lever (overall bucket like email or SEO or PR) Tactic (specific initiative like "write 5 blog posts re: X" or "get 2-3 quality press coverage articles") Metric (how you'll be measuring success like "2x traffic in 4 weeks" or "increase conversion by 4%) Lead (team member responsible) Learnings (summary of findings)

Though it doesn't cover everything, I find it helpful to review with team on Mondays to make sure everyone is on same page about week's priorities and any recent findings.

The trick I find is in sticking to it, whatever the system is.

To build something that could have lasting impact while solving a real problem in the world.