I find using a simple excel sheet, with the following columns helps me:
Objective (what action trying to drive like "increase traffic to site")
Lever (overall bucket like email or SEO or PR)
Tactic (specific initiative like "write 5 blog posts re: X" or "get 2-3 quality press coverage articles")
Metric (how you'll be measuring success like "2x traffic in 4 weeks" or "increase conversion by 4%)
Lead (team member responsible)
Learnings (summary of findings)
Though it doesn't cover everything, I find it helpful to review with team on Mondays to make sure everyone is on same page about week's priorities and any recent findings.
The trick I find is in sticking to it, whatever the system is.
Though it doesn't cover everything, I find it helpful to review with team on Mondays to make sure everyone is on same page about week's priorities and any recent findings.
The trick I find is in sticking to it, whatever the system is.