OmarShehata
Joined 14 years ago
Joined 14 years ago
Every website you visit has the payload delivered over the network before any JS is parsed. It has to, there's no other way. Same with intuition followed by rational thought
There is ALWAYS an "emotional/intuitive" response that precedes the rational, conscious thought. There's a ton of research on this (see system 1 vs system 2 thinking etc).
There is no way to stop the emotional "thought" from happening before the "rational thought". What you can do is build a loop that self reflects to understand why that emotion was triggered (sometimes, instead of "this feels bad because it's wrong", it's "this feels bad because it points to an inconvenient truth" or "I am hungry and everything I am reading feels bad")
this is no different from best practices for programming though. People take a rule that generally works well, but a manager who doesn't understand it tries to enforce it blindly ("more unit tests!!") and it stops working
computer engineering & social engineering share a lot of the same failure modes (which is good news, if you are very good at debugging computers, but find people & politics confusing, you can unlock the latter once you see in what ways your insight in one domain can transfer to the other)
This is also true on twitter & blue sky. Looking at the general feed is a completely different world from looking at specific networks.
There's no clear distinction between propaganda, advertising, and what you call "meme-ing". Companies can and do create campaigns that look organic, that do takeoff as people feel they are organic (and then they become actually real as people take them further than what the company is pushing)
For example: Barbenheimer was a meme that got people to watch two movies in one weekend (not a typical behavior for most people). Was that an organic meme, or a marketing campaign?
(If anyone is curious, I keep trying to write a good intro to this rabbithole, see my writeup on the New York Times explaining how a psyop works, which itself very significant for them to be spelling it out like this: https://defenderofthebasic.substack.com/p/new-york-times-is-... )
> And if you think this only happens on one social network, you’re already caught in the wrong attention loop.
> The most effective influence doesn’t announce itself. It doesn’t censor loudly, or boost aggressively. It shapes perception quietly — one algorithmic nudge at a time.
https://omarshehata.me/