OddsUXs

You should definitely check out @Freakonomics: A Rogue Economist Explores the Hidden Side of Everything@

Being more client oriented? Not moneywise.

Seems like bad jokes may affect user conversion. I should write my next article on that.

The logic behind the redesign is not a mystery and was mentioned in the article. Here I can elaborate it: 1. To add several new features, UserVoice wasn't flexible enough to provide 2. To automate a few administrative tasks (tracking requests, updating, uploading) - thus no connect the system with our website backend more tightly 3. To cover all these changes in a modern, simplified version of the design.

What actually made me dig into analytics and numbers are usability studies in the first place. They were planned as a routine I follow after every new design needs to be tested, but made me reveal some deeper problems like navigation, questions etc. Now, after covering the big picture, I maybe will write an article on smaller ones.

Seems to me by losing this argument I'll save 50% users for our feature. I hope you're right and those who stumbled on redesigned feature and left it, will one day return and finally know how to use it.

As a writer, I know quite much about clickbait name and use them extensively, true that. However, in this particular case, the point is true: ~47% people stopped using the feature (user = someone, who uses). Meaning the conversion between people who found the feature and started using it has dropped by 47% as well.

It's a fueling part of a bigger model: forming a community-driven product - icon pack.