Comment by OddsUXs

The logic behind the redesign is not a mystery and was mentioned in the article. Here I can elaborate it: 1. To add several new features, UserVoice wasn't flexible enough to provide 2. To automate a few administrative tasks (tracking requests, updating, uploading) - thus no connect the system with our website backend more tightly 3. To cover all these changes in a modern, simplified version of the design.