AlexBlom
Joined 17 years ago
Joined 17 years ago
I'm an Australian who has been in Canada since 2009. The current iteration of the startup visa has some odd restrictions on Canadian capital imo.
You are generally better doing WHP to FSW
Disclaimer: ianal
I've found subsequent trips to be much easier. Unfortunately, the most vocal and easiest to meet within the community were the most abrasive / kool aid driven. Keep digging.
IMO, it's the root of many social companies struggle to monetize with ads. We've been spoiled the last while because we knew what people were looking for, and could promote directly against that. In some ways, social ads are a step backwards from this.
If I recall, the 4 P's are the standard marketing mix, with the 7 P's being called the extended marketing mix. FWIW, the 4 was definitely more central at my school.
The problem is I see this knowledge break when 1) it is applied to a more difficult problem that 2) is outside of the scope of the provided loop.
Spending time understanding the conceptual elements (when, where, why) before the how doesn't give immediate results, but it saves many headaches down the road and makes future tools / languages much easier to learn.
If you consider yourself a technology company, you need an understanding of your technology and what goes into making it. You may not be a master at each part, but you need _something_. It doesn't mean you are not marketing, but like marketing a technology implementation has several nuances that can't be overlooked. Tension always arises when these aren't well understood. Times this problem by 10 if you want "magic" / algorithms which little concept of how they will work (note: you don't need computing studies to figure this out, generally).
Note that I said 'consider yourself a technology company'. There are many companies based on technology that are not, themselves, technology companies (you can argue either way whether this is the right model, but it works). From my experience, these are the companies hunting less for technical co-founders (and who have less excuse for no traction pre product).
If you consider that equal to the first traction burst in B2C, then I'd argue that the ambiguity for B2C is just as large, if not larger, in the early days.
It is my no means an overall risk / reward inflection point (and if you are referring to 'this company is guaranteed to exit' I agree), but as an early 'this might have something' B2B can validate fast.
My last startup was pure B2B, and during our valley runs I found most potential partners / vc's / workers were very excited (in part because of the opportunity, in part because of perceived market movements, and in part because B2B can be fun) at the prospect of growing in B2B.
B2B companies may not spawn a media darling, but it doesn't make the business itself unsexy.
1) App-less (just changed your contact settings); and 2) I am tinkering with some local app stuff for the folks who want it.
The focus right now is 1), but the point of getting out so early is to validate these assumptions.
Thanks for the feedback / questions.
Maker of https://morse.io. Partner at https://isleofcode.com. Founded some other stuff along the way.
http://www.twitter.com/AlexBlom
E-mail: alex @ HN Username . com