tl;dr: most feedback on twitter ads assume it is intent driven (i.e. google adwords), when in most cases it is not.
IMO, it's the root of many social companies struggle to monetize with ads. We've been spoiled the last while because we knew what people were looking for, and could promote directly against that. In some ways, social ads are a step backwards from this.
IMO, it's the root of many social companies struggle to monetize with ads. We've been spoiled the last while because we knew what people were looking for, and could promote directly against that. In some ways, social ads are a step backwards from this.