Yup, there's a catch-22 here: when your site has shitty usability but is the only source of information, people hit more pages and spend more time there. When you fix your UI mistakes, they're in and out quicker because they actually get what they need efficiently. Because you're optimizing for engagement by measuring time on site or something like that, you end up making sure never to make your site easy to use.
This is not a recipe for success. It's a symptom of measuring the wrong metric, especially when you have a near monopoly on a market due to network effects. If this is really why Craigslist is not improving their UI, they need to hire some analysts that actually know WTF they're doing.
This is not a recipe for success. It's a symptom of measuring the wrong metric, especially when you have a near monopoly on a market due to network effects. If this is really why Craigslist is not improving their UI, they need to hire some analysts that actually know WTF they're doing.