Their magic recipe is that an amazing amount of non-technical people have figured out how to work with the site.
The Dutch version of Craigslist (Marktplaats, owned by eBay) is in a similar predicament.
They have a very sucky UI and have experimented with new and improved versions, but every improvement was quickly reverted after large drops in engagement.
It's almost surreal to look at their site (http://marktplaats.nl) and realize that there's tons of highly talented people behind it.
The Dutch version of Craigslist (Marktplaats, owned by eBay) is in a similar predicament.
They have a very sucky UI and have experimented with new and improved versions, but every improvement was quickly reverted after large drops in engagement.
It's almost surreal to look at their site (http://marktplaats.nl) and realize that there's tons of highly talented people behind it.