If that's what people mean by Customer Development - then I'm all for it. Absolutely people should get in front of their customers, build relationships, and drive to revenues.
My experience, which led to this post, is that when asking people about their go-to market strategy, how they will scale, answer is customer development. Which is still fine BTW - except in the one (too common recently) case where this focus stops them from figuring out how to build a business out of that customer base. How to scale financially. That's my issue. That's when trouble sets in.
My experience, which led to this post, is that when asking people about their go-to market strategy, how they will scale, answer is customer development. Which is still fine BTW - except in the one (too common recently) case where this focus stops them from figuring out how to build a business out of that customer base. How to scale financially. That's my issue. That's when trouble sets in.