I'm not sure that word means what you think it does. The whole point of customer development as I interpret it is to GTFO of the building, find customers, build relationships with them, and start making money ASAP.
Maybe the OP has had experience with individuals just getting to customer engagement and then sitting on their thumbs? In that case I can understand the frustration but it seems less customer development focused and more "why don't people want to make money" focused.
I'm not sure that word means what you think it does. The whole point of customer development as I interpret it is to GTFO of the building, find customers, build relationships with them, and start making money ASAP.
Maybe the OP has had experience with individuals just getting to customer engagement and then sitting on their thumbs? In that case I can understand the frustration but it seems less customer development focused and more "why don't people want to make money" focused.