I used to run club nights in the 2000s, where I'd take over a night at a club and do some kind of event, I'd ticket the door, so people would pay like $5 to come in.
Clubs always have a front and a backdoor..... I'd get 20-50 of my friends to line up, the security guy would know who's who... The line would move slowly, the person who went in, would go to the bar grab a small drink, and then exit out the back and re-join the line. The best part is, we would only have to do this for 20-30mins at max.
The queue would grow organically, and the security guard would start letting my friends in at a faster pace, and then slow it down once everyones in.. where we would all have a few more drinks.
With zero marketing I could fill a club by just making the line look big.. Here's the big kicker, the traditional marketing in the day (posters around town + getting people to hand out flyers at other clubs in the morning) cost MORE than just giving a couple free drinks to your friends who waited in line.
Clubs always have a front and a backdoor..... I'd get 20-50 of my friends to line up, the security guy would know who's who... The line would move slowly, the person who went in, would go to the bar grab a small drink, and then exit out the back and re-join the line. The best part is, we would only have to do this for 20-30mins at max.
The queue would grow organically, and the security guard would start letting my friends in at a faster pace, and then slow it down once everyones in.. where we would all have a few more drinks.
With zero marketing I could fill a club by just making the line look big.. Here's the big kicker, the traditional marketing in the day (posters around town + getting people to hand out flyers at other clubs in the morning) cost MORE than just giving a couple free drinks to your friends who waited in line.