Comment by owens99

This is the trick for popular restaurants/take-out food in NYC: Buy a really small shop so only 3-5 people can fit inside and the rest have to form a line outside. Then take orders and serve people really slowly so the line builds. Pick up the phone even if it doesn’t ring and pretend you are taking orders, etc. Pretty much a textbook strategy. Food must still be good, but the anticipation from a long line makes it taste better and attracts a lot more customers.