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Comment by mitraraman

That's a great point about the branding. Why we're called Buttermilk: Buttermilk is eaten at the end of almost every South Indian meal to "cool down" the stomach. As a South Indian myself, this is one of my go-to comfort foods. The aim with the company is to provide authentic, comfort foods which is how we came about to using it for the name! Plus, it's a known and easy-to-say word.

We didn't actually launch with the aim of only providing vegan meals, it just so happened that our first dishes are all vegan! This has definitely caused some confusion so we'll continue to iterate on our branding/messaging.

parent mitraraman 8 years ago

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