> 1) I don't get your branding, especially the company name, and especially as all of your meals are vegan.
As I mentioned downthread, I was planning to skip this completely because of the name until one of the founders happened to mention in a comment that the meals are vegan. I don't normally associate "buttermilk" with anything that I eat as a vegan.
This might be a tricky marketing issue, because a huge amount of traditional home-cooked Indian food is lacto-vegetarian but not vegan. So there might be not an enormous customer segment that would view the lack of dairy in these meals as an advantage (although I'm in that customer segment myself).
As I mentioned downthread, I was planning to skip this completely because of the name until one of the founders happened to mention in a comment that the meals are vegan. I don't normally associate "buttermilk" with anything that I eat as a vegan.
This might be a tricky marketing issue, because a huge amount of traditional home-cooked Indian food is lacto-vegetarian but not vegan. So there might be not an enormous customer segment that would view the lack of dairy in these meals as an advantage (although I'm in that customer segment myself).