Comment by matchmike1313

80% of our leads come from Facebook Ads. Typically they view the ad, click the link, request a quote, and then at that point we setup a phone call to discuss the software. We have some automated emails around this process as well and a link to our pre-recorded demo. I would say besides name of the organizations and some info we collect about their operation they are not heavily personalized. We use HubSpot to track the process.