From the conference notice front page: Ad blocking is the latest crisis du jour, a potentially existential threat to the industry.
I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker).
Also, they just landed Larry Ellison of Oracle as a featured speaker.
I would guess you are correct. What's ironic is that adblock plus understands their value proposition and whitelists advertisers if they are not too shitty. I run Adblock plus for this very reason (as opposed to a less forgiving blocker).
Also, they just landed Larry Ellison of Oracle as a featured speaker.
http://www.iab.com/