An organization called the "Interactive Advertising Bureau" should understand better than most that this would be a bad move. They'd have to really try hard to dig their heads deeper into the sand.
What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is necessary?
I guess Adblock Plus just doesn't fit well with the IAB brand's "core value proposition".
What's the worst thing that could happen as a result of letting Adblock Plus attend? They'd gain a better understanding or ad-blocking technology? Or maybe get some insight into why so many people feel that ad-blocking is necessary?
I guess Adblock Plus just doesn't fit well with the IAB brand's "core value proposition".