ycombi42
Joined 13 years ago
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Tech Enthusiast — New York
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Having the ‘‘right’’ market vision (MV) in new product scenarios involving high degrees of uncertainty has been shown to help firms achieve a significant competitive advantage, which can ultimately lead to superior financial results.
Part 1 of this blog posting takes a deep dive into "market vision" and "market visioning competence" — two attributes required of organizations striving for success in innovation within an emerging technology market.