wtphilip

Hello HN, We have written a paper about value creation in customer relationships. My co-founder and I have been in B2B business development and sales roles for more than 4 decades (together) and have tried to structure our findings. It is a paper that is highly conceptual and rooted in research. But once, you have been selling to and working with customers and have been in different modes of interaction, you will have faced the challenge on how to interact effectively. How do you define a high value client, how do you treat them, how do you ensure that the basics are still right, how do you support value creation, how do you make sure both actually earn from that value creation?

We are mainly looking for interesting stories of how others have been able to balance the organisational constraints.

Thanks for sharing. Cool to know that you worked on exactly such a system. It seems like the story and offering is difficult, due to the history and experiences people have made with such systems. And just saying that somebody is different does not help.

Many things you have written are challenges that we are aware and have been working on. Compliance is crucial here. And on so many different levels as you have mentioned.

We have a license as financial intermediary in Switzerland, which means that we do KYC and we have processes in place to ensure that we comply with anti-money laundering regulation. This was a long way, but it was crucial to offer a real escrow experience, so that it is real P2P and trading experience and not just a fancy store front. And we cannot offer certain items, as this would fall under gambling laws and we do not have any license for this (yet).

Regarding studios: Yes, the value does not lie in the trading for publishers. Trading per se does not add value to publishers. This is relevant for the different types of gamers. We have talked to a few publishers and found out that they are more interested in the trading data, so they can better price their content as well as define new content (i.e. items) that could be created. This way, they can monetize with content that people are ready to pay for.

Thanks for sharing all these hurdles. We'll have to solve all of them. From what we are hearing, we are close to it, though.

Thank you so much for your comment. This is super helpful and a great point. I am taking this to the rest of the team to see how we can solve this without running into copyright issues.

Funny that you say that I will have "less people screaming at you" as it seems to be a very delicate topic for gamers.

Regarding the philosophical level: It would be, if it was adopted in larger games. I haven't seen any large publisher adopt NFT, yet. This might change though. Hard to say.

Highly appreciate your feedback.

I have traded skins and other in-game items in different games for a while. Now, I don't have enough time for the grind. So yes, I am one of those people who openly admits that I pay to progress and be able in joining raids in WoW and other MMORPGs.

I have searched for different platforms, but all have a bad experience or I was scammed, if I did not really know the other trading partner. This is why I think that we need a financial intermediary.

I came across a startup working on exactly this. They asked me, whether I wanted to join and I did. Now, if you are a gamer and a trader, what are games you want to see listed on here? Check out the site with the games. You can find a form there, where you can tell us what we should list next.