w1nk
Joined 16 years ago
Joined 16 years ago
From my understanding of the issue, mmap'ing the file is showing that inference is only accessing a fraction of the weight data.
Doesn't the forward pass necessitate accessing all the weights and not a fraction of them?
The point isn't that these things haven't existed in some form forever, it's that they're scaling to points where these effects are becoming increasingly dangerous, proportional to the growth of these systems.
The problem is that in 2022, google personalizes (aka re-ranks) the SERPs on enough dimensions (device type, location, user, etc) that a single mapping of search query -> ranking fails to capture any of the nuance that google is applying to their user understanding. I'm not sure how or when the SEO space will actually reckon with this, or if they'll keep just pushing poor 'visibility' metrics that can't actually be reduced to a single dimension.
For a random business that wants to advertise online, without the infrastructure and data capability to back it, they will struggle to compete unless they exist in a segment full of similar peers. When the former happens, we see articles about how PPC doesn't actually work, etc.
Reality is that it takes engineering work and infrastructure, coupled with some data capabilities to unlock real value in the online advertising space.
As noted, online advertising brought all sorts of insight and visibility over traditional 'offline' marketing channels, but with that comes more savvy competitors that will do all the data things you're not.