This thread is exposing one of the dirty realities of modern SEO. Most of the time, SEO folks will measure their success based on having some way of determining their ranking for a given search query.
The problem is that in 2022, google personalizes (aka re-ranks) the SERPs on enough dimensions (device type, location, user, etc) that a single mapping of search query -> ranking fails to capture any of the nuance that google is applying to their user understanding. I'm not sure how or when the SEO space will actually reckon with this, or if they'll keep just pushing poor 'visibility' metrics that can't actually be reduced to a single dimension.
The problem is that in 2022, google personalizes (aka re-ranks) the SERPs on enough dimensions (device type, location, user, etc) that a single mapping of search query -> ranking fails to capture any of the nuance that google is applying to their user understanding. I'm not sure how or when the SEO space will actually reckon with this, or if they'll keep just pushing poor 'visibility' metrics that can't actually be reduced to a single dimension.