victorvation
Joined 12 years ago
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Joined 12 years ago
> Deficiencies do not make you special. The older you get, the more your inability to cook will be a red flag for people.
> Facebook is effectively grading their own homework here and ignores other marketing campaigns that may have contributed to the action
One thing I'd add is that FB is _still_ incentivized to accurately attribute actions. Over-attribution (and thus over-estimation of ROI) would give FB more spend in the short term, but would hurt them in the long term by causing auction inefficiencies.
This is the reason direct action campaigns on Google are perceived to be low(er) value: last click attribution disproportionately favors AdWords.