tuhin
Joined 16 years ago
Joined 16 years ago
-Understand technology. What it takes to build, scale, maintain and fix things. What are the affordances and benefits of one approach over the other.
-Understand design. Not just pretty pixels (in fact that is the least important part, IMHO). But the WHY. How it affects people, what the goals are, why the current system is broken or why it does not exist.
- Understand Marketing. How do you convince others that your product (idea or finished) is THE one they should vouch for. Why should they invest time and money into it. How can you make them believe that you know what you are doing and better than any bad experiences they have had with products of that kind. Selling/Marketing is not evil. It is a necessary (evil). Many humble and smart people fail to understand that.
I totally understand it is very hard for one person to be great or even good at all three. But hey most don't even try, so you are already better then them the first day you try.
- I would really improve the quality of socks. Especially design wise. I would have subscribed in an instant but then looked at the lineup and was dissapointed.
- Lifestyle business is as much about the experience as it is about the product. Make me feel happy. Everlane is one of the best online experiences I have seen. Especially since you have a simple proposition and only one product to sell you can do a lot in the experience factor without making things unusable.
- Use better product photography
-I love the "How it Works" part
- I think you are already doing but use your blog as the bandwagon for raising awareness and interests in socks. Maybe even push content from other sites about socks? Like this one? http://www.nytimes.com/2012/02/05/fashion/in-silicon-valley-...
Feel free to ping me @tuhin for more design related and experience feedback
I created this for myself, which means it is highly opinionated. Some will love it and others will hate it and that's ok. I have been using it for the last two years and there is no way I can go back to the old HN. That said it is equally possible that most of you do not like it as much. And really that is fine. There are more important things for us to argue about. :)
Feel free to reach out at tuhin @ me.com or ping @tuhin on twitter in case you guys have more constructive feedback.