Recent submissions

Comment · 2 years ago
Comment · 2 years ago
We had an early campaign where one of our AI columns was tasked with inferring the ICP of all companies based on their description.

We then used these ICPs to create a personalized starting list of leads for them.

This did not work very well, as most ICPs ended up looking as generic as "SaaS companies with more than 10 employees."

This was one of the reasons we decided that using AIs to write copy or create anything that would make it into the outbound itself was not the best use of their strengths.

Instead, the tools should be deployed towards qualification :)

Comment · 2 years ago
Ah yes, for people trying to reach companies outside of the crunchase/linkedin/apollo universe, we would not be great for discovering them.

However, we've had users find leads from other SMB-focused indexes and import them as CSVs into AnswerGrid for additional research.

One example is if you had a list of thousands of roofing companies (with websites) and wanted to flag which of them focused on commercial projects. You'd import this list and deploy our web scraping tool to visit their websites and look for any indication of this.

We are, however, planning to expand the coverage of our company index too

Comment · 2 years ago
For lead generation, some users have found Clay to have a slightly steep learning curve, which makes sense if you were scaling GTM and want to set up elaborate waterfall mechanisms for contact enrichment.

So we built this to be walk-up usable for people doing sales for the first time and want to focus on precise qualification and not just scale of outreach

Comment · 2 years ago
Comment · 2 years ago
Absolutely. Some users find that the person search component can be an additional layer when selling to larger enterprises with multiple decision-makers and budget holders. Deploying our tooling towards champion search within orgs is definitely on the radar as we look to help with that other 50% of the problem. Right now, users do that with just Job descriptions and keyword searches when adding a column for Employees.
Comment · 2 years ago
Comment · 2 years ago
Thank you!

Are you still using your stack for outbound :) ?

Comment · 2 years ago
Comment · 7 years ago
No email yet.

[email protected]

Live from the official Hacker News API

A modern reader for Hacker News · SvelteKit + Skeleton