supernumerary

User engages with material that matches their base desires, they are seduced and enveloped by these illusions, and the illusory experience of having their internal life seemingly manifest in the real world, this feels important to them so they form groups on this basis, like the prisoners in Plato's allegory of the cave. Facebook optimizes for engagement, presenting this user with more specialized material, eventually this material detaches from reality altogether. However this results in a skeptical cul-de-sac where the meaningfulness of Facebook is ignored. Instead it is scapegoated so that we can largely avoid taking responsibility for our actions. To refute these claims Mark Zuckerberg has emphasised our agency in deciding what Facebook is for and does. Regarding Fake News he has said:

> “I do think there is a certain profound lack of empathy in asserting that the only reason someone could have voted the way they did is they saw some fake news … If you believe that, then I don’t think you have internalized the message the Trump supporters are trying to send in this election.”

And regarding the Filter Bubble:

> “The research also shows something that is a little bit less inspiring, which is that we study not only people’s exposure in Newsfeed to content from different points of view, but then what people click on and engage with. By far the biggest filter in the system is not that the content isn’t there, [or] they don’t have friends who support the other candidate or are of another religion, [it’s that] you just don’t click on it. You actually tune it out when you see it. You have your world view. You go through, and I think that we would all be surprised how many things that don’t conform to our world view that we just tune out.”

Usefully Winnicott’s transitional object helps us out of the skeptical cul-de-sac by foregrounding our agency in choosing our illusory experiences and thereby restoring their hopeful character. It also matches Mark Zuckerberg’s informed view on what happens on Facebook.

For a psychiatrist with altogether more useful approach to Facebook I recommend Donald Winnicott.

In Canada for example, CBC radio which i listen to - covers the issue extensively and it is clear that the government is pushing it as an issue, directly and with long-form podcast type pieces about related issues.

It is clear that this is propaganda at the State level.

Reasoning for this approach is clear: One having citizens nodding off across the socio-economic spectrum is costly. Two: It is very easy to build consensus that addressing this is 'A good thing', in the same vein - prior recurrent talking points in the Canadian context are issues regarding native peoples. Three: The need to build consensus is a correction(carrot) for the failed 'the war on drugs'(stick) - itself a piece of political theater. Four: A successful approach to this problem will make the government look good.

Essentially, a solid 'problem' for 'government' to 'solve'. But perhaps other more systemic issues are being ignored ... and we are being distracted by the State's shallow performance of magnanimous and utilitarian care.

Examples of tackling more substantive and more divisive issues would be penalizing the pharma companies, doctors or the profit-driven market they operate in. In terms of the endless hand-wringing over the plight of native-peoples - addressing systemic racism with reparations...

So to re-iterate - the recent injection of the 'Opioid Crisis' in Zuckerberg's PR narrative is an action that is rooted in the State's performance of a 'duty-of-care' at the level of propaganda. It is hardly likely to have come from his cursory tour, and rather from careful study of Facebook's omnipotent data feed and its close relationship with the secret services and those responsible for Propaganda in this country. Basically it represents the capitulation of a very powerful private organization to the forces of state-hood. Something that Zuckerberg's clear ambition for political power might address. At the very least it represents how the State and Facebook are assimilating have already assimilated.