someproduct
Joined 16 years ago
Joined 16 years ago
- are there rituals that your community observes together?
- are there milestones community members can achieve that signify their progress or tenure?
- are you regularly acknowledging and celebrating folks who are contributing and adding a lot of value?
- have you tried casual events to connect members to one another?
- what is the unifying sense of identity that could/should bind everyone together? Can you lean into that?
There was also early interest around a framework we created called the Orbit Model[1], which at that point existed primarily in blogpost form.
Before starting Orbit, we did consulting[3] in the developer relations/developer marketing space for about a year, and had met a lot folks who were thinking about the challenges we sought to address, so that group of clients and prospects definitely provided the seeds for the early community.
But yeah, to your point: content can be a great way to attract like-minded folks to an early community. We certainly saw that with the combination of our blog + the Orbit Model.
[1] https://github.com/orbit-love/orbit-model [2] https://orbit.love/blog/why-orbit-is-better-than-funnel-for-... [3] https://developermode.com/
I should note that all the events we've done to date have been small, and focused on our existing community. I think such focus made sense for us in year one, since we were building the community and the product at the same time. In other words, we didn't have the capacity to produce a broadly-focused event.
That said, the intimate vibe in the early days goes a long way toward engendering a sense of ownership and belonging among community members. I honestly think it's more meaningful to do smaller insider events more frequently in the early days, versus casting a brand net and potentially diluting the group’s nascent identity and culture norms.
Now that we're scaling up, I anticipate increasing the reach of our events as well. But that’s okay, as we have the team to support it on one hand, and on the other, the culture of the community is already well-defined.
As for the first three months, it depends on when we start counting (I'd say May represented the first month we actually started working on community deliberately), but had 59 by end of July.
You can see the growth curve here: https://res.cloudinary.com/dzello/image/upload/v1615409348/s...
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