socmoth

shared an office with her in 2008. ;(

thanks for taking the time to write this up. (an upvote did not seem like enough).

Going to try and answer that with examples.

Anything silly and whimsical.

If you were to look at a teenagers phone and ask "what does this word mean, and this word, and this word." That is our audience. Example: "OMG LOL FML" (clearly you know those words, but your parents may not)

Apple actually rejected our App the first time because our marketing copy was too ridiculous. This is the more reasonable version.

Typo is intentional. Based on the tone and audience we want to create.

I know that is unusual, but keep in mind nobody downloads an app because it is exactly the same as every other application.

IRC! Usenet! BBSes!

The last era of the net (since 2004) a lot of stuff went full real names, after facebook made it ok to put your name on the internet.

We've started (re) discovering ways to connect which are less about real names.

Naveen is the cofounder of 4sq.

I'm Paul. One of the creators of WUT.