socalsamba

Excellent observation. There is also a bit of that in there. A part of working on a small team is learning to learn. It doesn't matter that you can lift mountains with your pinky if you can't deal with anyone else as a peer.

Like most of the little essays I put together (author here, thanks everyone for reading) it was a reaction to an observation. That observation was that lots of small going on medium sized companies tend to inherit something from the Microsofts of the world, and that is resume myopia.

For everyone who said it's commonsense, I agree completely. Unfortunately, commonsense is not quite as common as you might believe. Around here, this seems obvious but I can say there are plenty of people struggling with the balance.

tptacek summed up my point really well. Thanks again for the feedback!

Online advertising management, social media (whatever that means), branding and image building in digital. Knowing how to deliver your content (video, blog post, product) effectively online and in the best of cases making it so people -care- about that product.

That's my definition, at least.

Good points (I wrote the article in question).

I'd like to put this out there -- I am talking to people on the business end of things a lot more than the technical talent (I've been on both sides).

Also, I am responding to the video that was embedded that implies that the sky is falling and everyone is going to be out of a job soon enough. I've always been opposed to that sentiment because it ignores what you so elegantly put at the end of your comment -- people doing good stuff (from both a technical and a business perspective) will continue to do well.

As for "digital marketing expert," ugh . . . I think it follows the same line, us "experts" will need to relax or panic as quality dictates.