ski
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It sounds like good practice in concise communication.
Agree that its not a showstopper if you're vigilant, so it's good that they're thinking about it from the outset.
[1] http://techcrunch.com/2012/01/01/luxury-car-sharing-service-...
The flows can definitely be improved and I'd attribute this to it being a hard implementation problem rather than a lack of awareness around what a good flow looks like. Most companies don't even try to support letting you log into multiple accounts at one time. Having multiple domains (google.com, youtube.com, Google Apps domains) makes it even more complex.
Facebook was much smaller then, and likely had a lot more to gain from poaching than they had to lose.