shanellem

It's getting ridiculous. How much money could they possibly be making from Angry Birds tape?

I haven't seen many people do in-app messaging effectively, but I think it's an awesome idea. Looking forward to seeing the tech that makes this work!

I'm a huge fan of Clarity. It's awesome that there's a text-based option now.

I really liked the part about everything scaling. I hate when people say, "It wouldn't have scaled." It would have. You just weren't thinking of it in the right way.

This is solid advice: "You need to find the balance between what you're giving away and the barrier to getting it." It's a common mistake to overlook this.

Honestly, I think it's a given that web personalization is deeply rooted in A/B testing. But instead of testing for what's best for the aggregate, you're testing for what's best for each individual.