sga

True. It's like a ghost town in there. #failwhale

I'd suggest a Comp. Sci. and Statistics combination.

I get the desire for differentiation, it's important otherwise why would someone choose your product over another. I think it's key though to better understand the words that your competitors are using to describe the problem/space coupled with the words that consumers are using to describe the problem/space. Understanding this word-scape will help you to better craft your on-page copy along with identifying the words that best describe your unique value proposition.

I'd also consider studying/contacting the twitter followers of your competitors. That would be a direct method of identifying solid potential leads.

Who are your competitors? Can you give me links to at least 3 of them?

I agree with the sentiment regarding the keywords. I tried for a few minutes to read your on-page copy and distill your products keywords but found it difficult. It could be that I'm not familiar enough with the space/problem that your service addresses. I'd be inclined to identify your competitors and the keywords for which they rank. If a set of keywords can be identified I'd then use Google Keyword Tool to determine a set of keywords to target (i.e. those that you have a shot at ranking well for).

You might consider at some point in the future (when the backlog of essential work dies down) doing some testing on the impact of displaying the dollar symbol versus the pound symbol in the screenshot of the app. Or better yet based on ip show a screen shot with the currency symbol that is most likely to be applicable.

Best bet is to replace x÷y by x*(1/y) as division is not commutative while multiplication is commutative. Therefore 48÷2(9+3) => 48(1/(2(9+3)) => 2

"I would work from home sometimes and have days off pretty much anytime I like (within reason)."

I would strongly suggest that you get the working from home piece in writing and I'd also have the amount of vacation specified in writing. It's important for you to be able to point to a contract and not just a verbal discussion should you need to. You want to be able to enjoy your vacation and not feel guilt or pressure not to take it.

Where are you located in Canada? I'm in Guelph.

I realize Excel is fairly ubiquitous and can get certain jobs done but I can't help but cringe at some of those IF statements and the maintenance that must go into some of these sheets.

If you find you've reached the Excel Ninja level you might want to start checking out some other tools. I'd suggest Python.

Either way nice write up. I'm sure people will find it very useful.