sergioschuler

Joined 14 years ago

Karma
387
Submissions
44
Member since
Mar 13
Product leader.
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Recent submissions

Comment · 1 month ago

  Location: Calgary, AB, Canada
  Remote: yes
  Willing to relocate: for the right opp
  Technologies: I am a product person with 12+ years of product management experience, 6 as a product leader
  Résumé/CV: https://www.linkedin.com/in/sergioschuler/
  Email: [email protected]
Comment · 1 year ago
Yes, start over the PART where the AI got stuck. Not the whole code base from scratch, for sure.
Comment · 1 year ago
I spent 3 months "vibe coding" with Lovable as a non-technical PM.

It's both magical and infuriating.

My conclusion is that non-technical people CAN build simple prototypes, websites and internal tools, but would struggle to build production-grade products without any technical expertise. Think of current AI as a junior dev with outstanding syntax knowledge but terrible judgment.

Here are some things I learned in the last 3 months that seem to work well:

1. Treat it like a software development intern (write PRDs, user stories, acceptance criteria)

2. Work in tiny increments—big changes confuse the hell out of it

3. Use the "Uncle Bob" persona for cleaner architecture

4. Always refactor when prompted (but test before/after)

5. Don't be afraid to revert and start over—code is now the cheap part

Insight about the future of product: When writing code becomes cheap, many experiments that would've been discarded can now be released. We're transitioning from discovery-heavy processes to rapid iteration in production. Engineers won't vanish—they'll take on more PM responsibilities. And PMs/UXers need to learn some engineering to ship independently too.

The best advice I can give you: if you're a product person still sitting on the sidelines, what are you waiting for? Start building.

Comment · 2 years ago
Location: Berlin/Germany

Remote: Yes (preferred)

Willing to relocate: No

Résumé/CV: https://www.linkedin.com/in/sergioschuler Email: s[at]producleadership.io

I am a product leader with 12 years experience in consumer facing products, both B2C and B2B. The ideal company for me is ambitious, data driven, >100 employees and growing or almost entering the growth stage.

Comment · 9 years ago
For a New Liberty: The Libertarian Manifesto by Murray Rothbard

It presents a clear vision of a society without government

Comment · 10 years ago
Yeah, I loved Freehand. Damn you Adobe!
Comment · 11 years ago
Great book!
Comment · 11 years ago
Atlas Shrugged is indeed mind blowing. The reason is because you can actually see this sort of thing happening (depending on where you are, in my case, Brazil).

It gave me a new respect for entrepreneurs.

Comment · 11 years ago
I wrote the article on Medium. I was in contact with 2-3 ex-students of that course. None of them received refunds several months after my article (I imagine I received the refund because I started the "movement").
Comment · 12 years ago
I have failed (about 50k people saw how I failed and what I learned here: http://www.sergioschuler.com/startup-lessons-learned-from-my...) and now I work for a pretty normal company, as their digital marketing head (not as impressive as it sounds, but I enjoy it).

I am building something very simple on the side (libertarian tshirts, since the idea is growing here in Brazil) and I still crave to solve problems.

Comment · 12 years ago
Just a digital marketer here (and twice failed entrepreneur). Still looking for the one that will solve a real and profitable problem.

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